Giphy raises $72 million for its GIF-based economy

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Hard or soft, that’s a lot of Gs.

Giphy has raised $72 million as a part of its fourth major round of funding, bringing in plenty more money that sees the upside in the GIF economy.

The company announced the funding round in a Medium post, noting that in the past year it has introduced new products as well as integrations with apps like Tinder and Bumble.

“Now, even more people will get to have fun with GIPHY all over the world,” the company wrote.

Giphy also pointed to statements from its new investors. Barry Schuler, partner at DFJ, which led the round, pointed to the general popularity of GIFs on the internet and Giphy’s role. Read more…

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