Thanks to a cottage industry of anti-ad blocking startups, many publishers usually know whether or not readers are using an ad blocker on their sites.
Netflix is taking advantage of this technology with a new set of ads aimed exclusively at readers who are looking to avoid them.
The campaign involves simple banners promoting the streaming service’s original Twilight Zone-esque dystopian drama, Black Mirror, with a clever nod to its unnerving technology-run-amuck ethos.
“Hello ad block user,” their tagline reads. “You cannot see the ad. But the ad can see you. What’s on the other side of your black mirror?” Read more…