What the digital video world can learn from the death of Vessel and Vine

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LOS ANGELES — “What’s Vessel?”

That was the general reaction from digital stars on the “Multi Platform Strategies” panel at VidCon, a three-day conference dedicated to digital video, earlier this year.

Meghan McCarthy, DeStorm Power, Lexie Lombard and Amanda Steele  — all successful stars on various platforms — were being asked which platforms they have experimented with and which ones they actually still like to use. Vessel wasn’t on their list, let alone on their radar. Meanwhile, they said Vine, known for six second videos, was still beloved but not used by them quite as much.

The comments were telling: Just last week, both Vine and Vessel were axed by their respective parent companies. Read more…

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